Performance Marketer and Consultant

Web Analytics | Google Analytics

What Is Web Analytics?

Web Analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

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Web Analytics | Google Analytics Certified Expert

Enhanced Website/E-commerce Tracking.

Custom Dashboard.

GOOGLE ANALYTICS 4 SERVICES:

  • Google Analytics 4 setup.
  • GA4 & GTM integrating with the Website.
  • Upgrade Universal Analytics to Analytics 4.
  • Enabling Google Signals for GA4.
  • Automatically Collected, Enhanced Measurement, and Custom Events Tracking.
  • Enable Data Layer(EEC) in Wix, WordPress & Shopify.
  • Setup Conversions in GA4.
  • Setup Remarketing/Retargeting Audience in GA4.
  • Cross-Domain Tracking in Google Analytics 4.
  • Enhanced eCommerce Tracking (Product Click, AddToCart, Checkout, Purchase, etc.).
  • Fixing all GA4 Issues.
  • Auditing and Reporting.
  • Google Analytics 4 Server-Side Tracking.

Why Me?

  • Professional & quality services.
  • Good communication.
  • Suggest best practices & knowledge sharing.
  • Fast & Timely delivery with work reports.
  • After-sale support.

☑ What I will Need

  • Google Analytics 4 access.
  • Website backend access.
  • Google Tag Manager access.

Why Google Analytics?

Google Analytics helps businesses get a better grasp of their website. It also helps evaluate and measure how marketing, content and products are performing relative to user engagement. This tool collects data and sorts it into useful information.

Google Analytics is a very important tool for website owners, as it provides valuable insights into how users are interacting with their digital assets and marketing campaigns. This information can be used to improve the user experience, increase website traffic, and ultimately drive more sales and revenue.

 

Google analytics Vs Web analytics

Web analytics is a business process used to continuously improve your online business. Google Analytics is a tool to quantitatively measure what happens on your website. Just because you have Google Analytics does not mean you are doing web analytics.

Before we drive into Google Analytics, I believe it’s important to establish how Google Analytics should fit into your overall analytics strategy.

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